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Aggregated Hot Searches

Product Overview

The Aggregated Hot Searches API is a one-stop hotspots monitoring and analysis platform. By real-time aggregating hot information across the entire network, it provides enterprises with multi-dimensional and comprehensive hotspot insight capabilities. Based on advanced data collection and artificial intelligence technologies, this product helps enterprises grasp social hotspots, industry trends, and user focus in real time, empowering enterprises in precision marketing, content production, brand management, and decision-making support.

Core Functions

Platform Hot Lists

Real-Time Hot Lists: Obtain real-time popular information from major platforms within a 10-second delay. The hot lists cover popular rankings on platforms such as Weibo Hot Searches, Xiaohongshu, Douyin, Kuaishou, Baidu Tieba, QQ, Baijiahao, Xueqiu, and Eastmoney.
Industry Hotspots: Cover 11 major fields including government affairs, propaganda, transportation, enterprises, education, finance, hospitals, tourism, public security, universities, and culture.
Hotspot Prediction: Analyze the growth rate of hot topics across the network to predict potential breakout hotspots in advance.

Precise/Fuzzy Search: Search the entire network for keywords and return corresponding hot search information.
Multi-Condition Filtering: Multi-dimensions such as platforms and publication time.
Comprehensive Data: Access detailed information including likes, views, favorites, shares, URLs, and original text.

Vertical Hot Lists

Intelligent Classification: Automatically classify and organize hot search terms based on large model technologies.
Vertical Fields: Cover multiple vertical hot lists in fields such as beauty, food, and automobiles.
Real-Time Updates: Continuously update the rankings and popularity changes of hotspots in each vertical field.

Application Scenarios

Government and Public Services

Public Opinion Monitoring: Monitor government-related hotspots in real time through keyword search and vertical hot lists, and timely grasp public concerns.
Policy Dissemination: Analyze the popularity of policy-related topics to optimize policy promotion strategies.
Emergency Management: Monitor the popularity changes of emergencies through hot lists on various platforms to assist in emergency decision-making.

Media and Content Creation

Topic Planning: Lay out high-potential content in advance based on the hotspot prediction function. Enrich creative content by combining keyword search with hotspots.
Content Marketing: Assist vertical influencers in creation through vertical hot lists to accurately position the interests of target audiences.
Topic Tracking: Continuously monitor the popularity changes of specific topics based on keyword search to adjust content strategies.

Brand and Marketing

Brand Monitoring: Monitor brand-related hot searches in real time based on keyword search to grasp brand voice.
Marketing Planning: Develop hotspot marketing plans by combining hotspot predictions.
Competitor Analysis: Build a competitor scanning radar based on keyword search to compare and analyze the popularity performance of competitors on different platforms.

Finance and Investment

Market Insight: Monitor hotspots in specific industries based on keyword search and vertical hot lists to seize investment opportunities.
Risk Early Warning: Build a negative hotspot scanning radar based on aggregated hot lists and AI capabilities to timely detect negative hotspots and avoid investment risks.
Trend Analysis: Analyze market trends through hotspot changes based on keyword search.

Customer Value

Improve Decision Efficiency: Obtain data from all platforms across the network through a single API interface, reducing information collection time and improving decision response speed. Enhance decision accuracy based on data insights.
Optimize Marketing Strategies: Grasp hotspots in real time to improve the fit of marketing topics, predict hotspot trends, and gain a first-mover advantage.
Reduce Operational Costs: Integrate data from multiple platforms to reduce multi-channel monitoring costs.
Enhance Competitive Advantage: Obtain industry insights to stay ahead of competitors; grasp changes in user interests to optimize product design.

Advantages

Low Latency: Real-time update of hot list data within 10 seconds.
Wide Coverage: Aggregate information from major platforms.
High Precision: Accurate classification supported by large models.
Easy Integration: Convenient access via standard API interface.
Scalable: Support customized development and expansion.